I missed the
Emerging Writers Festival panel on Pitching a few weekend ago. Sources tell me though, that after initial talk about the importance of fostering a good relationship with editors and some practical pitching tips, the audience was warned not to take an ‘entrepreneurial approach’ to their writing because you’re writing for and within a ‘community’. Apparently from there on in it all got touchy feely community -minded.
With all due respect (and some of my fave editors were on the panel, so I mean that), that’s bullsh*t.
We all, most of us, want to make a living from our writing. Sure, we know it’s maybe unlikely but why shouldn’t we try? What is wrong with approaching writing like a business if words are your stock in trade? Community minded smacks of unpaid, short-changed, underpaid, bullied and underappreciated. I’m all for being a socially responsible writer, which includes my long history of
blogging for left-leaning literary site Overland for free,
mentoring and assisting marginalised writers and donating my writing or performances for worthy causes. All of my non-fiction writing is social justice-based. But really, people turned up to the session for advice on how to pitch. So it’s a fair assumption they want tips on how to make money from their work.
From my experience, pitching protocol is at best a pretence – particularly if you’re an unpublished or under-published writer. You can be pitch-perfect and still not get a reading.
Case in point: when I’d written my first major personal essay/non-fiction article, I sent it to a major national magazine. They sat on it. For months. I wasn’t sure what to do about it. I’d received an acknowledgement by email when I sent it in, but what had happened since then? Had they even read it? It was a bloody good essay, I knew it. I’d researched hard, poured on lots of personal reflection and edited and re-edited until I was sure it was pretty much perfect. And yet I knew if I started hassling the editor, they might think I was one of those deranged no-talent lunatics they’d never get rid of who’d send every sentence they’d ever written to the submissions slushpile and become indignant and nasty if things didn’t go her way.
So I pulled a stunt.
A very dishonest stunt.
I emailed the editor explaining that I submitted an article months ago and hadn’t heard back, but that a national newspaper had emailed me asking for an essay on a similar subject. Of course, they were my preferred place of publication, but since I hadn’t heard I assumed they didn’t want the article.
Just checking to make sure it's okay for me to offer the article to someone else...(a publication which I knew was a direct rival).
It was a gamble, but it worked. The editor got back to me that very day. The article became the cover article for the next issue of the magazine and I got paid. Not an awful lot, but enough to cover two weeks rent at the time. Sure, I told a little white lie, but so what, every aspiring writer does sometimes, right?
Oh, I see, you’re a better, bigger and more ethical writer than me and don't need to rely on such trickery. What's that? When prospective editors read this post, they won’t trust me as far as they can publish me?
Yeah.
Sure.
Whatever.
Now here’s some practical advice for pitching:
When you’re pitching non-fiction by email, the email should be no longer than three short paragraphs long. Title the email so the editor can tell it’s a submission and what the article topic is without opening the email. In your pitch:
* Get the editor’s name right and address them by it;
* Introduce yourself with a very short bio (maximum five lines) explaining who you are, which includes your major writing credits to date;
* Give the title of your article and a three sentence description which includes why you’re qualified to write the article (Are you an academic in the area? Is it a parenting article and you’re a mother of ten etc);
* Include fast access contact details (mobile/email)
* Add one full page of the article only in a word attachment – carefully select the
most interesting section or a section which makes the editor want to know more.
If they don’t get back to you after a fortnight, email or call to check your submission arrived.
And if they don’t get back to you at all...well, maybe your work is appallingly bad...or you could tell a little white lie to drag yourself out of the slushpile.
I know, I know. Sure. You'd never do what I did. Good luck with that then.